1. Shopping online allows access to merchandise sold world wide. If offline channels wait any longer to make their online presence known, they will be left behind in the foreseeable future as the domain of online grocery delivery is set to make it big in the upcoming years. In a quest to fulfill their grocery shopping needs, it has been found that consumers shop in different types of shops, according to Deloitte’s 2013 American Pantry report. Conclusion. By 2022, almost 10% of all grocery sales will likely be made online. ... online grocery stores but the offline kirana stores are their competitors. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. In this era of modernization, it is becoming very difficult for the grocery shops to sustain without having an online shopping portal. One more research suggests that the grocery ecommerce business will be expected to reach $250 Billion within the next five years. This was one of the brilliant strategies to increase the customer wallet’s share and also retaining as well as acquiring new customers (Goebert & Rosenthal, 2002). This project is an attempt to provide the advantages of online shopping … Another example where convenience plays a part in online shopping is at work as a huge quantity of offices are seeing their office employees choose online shopping throughout their breaks or among work in the office to do their shopping which, in some ways, actually leads to more productive employees as they don't need to visit the retail stores for their shopping (Spillman 2006). Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cash back if you sign up for their newsletters. Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. Conclusion. An online grocery store definitely has good potential. This paper analyzed the different issue of online shopping. 7. The major area which is being focused by Psychographics is interests, activities and opinions and these parameters help in analyzing the lifestyle and values of the customers. These are some of the major benefits which are reaped while starting an online shopping portal as compared to starting of traditional shops. It is very easy for the customers to shop on the online shopping website of the brand which is known to them and they have even used the product by purchasing it from traditional store. it can also has its consequences. … Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Majorly the responses from all the three focus groups were coherent with slight change. You like to go traditional shops for shopping or like to shop on internet? Just turn each point on its head, and there it is! Online Shopping And Shopping 745 Words | 3 Pages. Lesser Expenses. This is roughly 30% higher than the basket size for physical grocery shops. What are major advantages as well as disadvantages of using online shopping website? Start an online shopping list if you are going to do your grocery shopping online on a regular basis. Shopping will be highly personalized and the mall will provide lower prices than most competitors. Thus, retailers must move into the grocery delivery business and try to deliver not just groceries but great customer experience as well. An online shop, e-shopping, e-store, internet shop, web shop , web store , online store,or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a mall. Also the touch and feel factor is missing in this case. Conclusion. At the bottom of the list is food for special occasions like dinner parties, fresh produce, and meat and deli items. These are the companies which are dedicatedly providing products to customers through internet. In this research, this ethical issue is handled by telephonic focus group discussion. Internet shops make life of customers more comfortable but at the same time cost associated with opening of internet shops are also high. This report will majorly deal with the thorough analysis of the customer traits and also the perception of these customers towards online grocery shopping. Another disadvantage to online shopping is the fact that you have to wait to receive your item. Almost every business in developed countries provides an option of buying products through internet because this helps in increasing the customer base. Same is the case with the Miou Co. Ltd. which is a national supermarket chain in Australia. This is a new form of discussion where it is not necessary that respondent is present physically thus it helps in unbiased opinion flow in the discussion. May be the product can be successfully catered to the customers through online but the buying pattern of the customers would not allow them to buy these products online. Do you have a 2:1 degree or higher? Study for free with our range of university lectures! Conclusion. Considering the emergence of online shopping websites, Miou Co. Ltd. also wants to establish its own online grocery shopping portal. One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. Thus from the above example it can be clearly attributed that there are several other factors which needs to be observed while deciding on the parameters which are very crucial for the success of the online shopping portal. Company Registration No: 4964706. The major marketing implications identified by the research are: The marketing efforts should focus on building the brand name and brand awareness among the customers as trust is one of the prerequisite of online shopping. He currently serves as Managing Director of the research firm GlobalData, where he oversees the development of the company’s retail proposition and its research output. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. Hence any company while launching their website should be able to analyze their customer buying pattern. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. 1) There is convince having the ability to shop from home. This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). Over 50% of consumers don’t really see the point in voice shopping, while almost 43% think it is more of a hassle than it’s worth. Almost all mainstream grocers, and players like Walmart and Target, are now busily developing online grocery services so that they can remain competitive. No plagiarism, guaranteed! Major advantages and disadvantages related to online shopping? This means that simultaneously, the portal of online shopping can be accessed anywhere and anytime. Dear Tanay. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. Shopping online allows access to merchandise sold world wide. Thus their lifestyle does not allow them to spend much time in grocery supermarkets in turn they want to keep them busy in work. These gateways provide secure form of transaction of money from one account to another. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. various ways to buy things such as online shopping and shopping at the mall. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Online shopping can be an excellent resource for those looking to expand their purchasing options and save money. The major points which emerged are as follows: In Australia, majority of the population has awareness about the internet and hence they are aware of using internet for shopping. This is especially true for online sellers of household goods and groceries. Almost everyone has an opinion that they will opt to buy only packaged products from online grocery store because they don’t want to stay in billing queues and want to spend their time in other recreational activities. Present era is an era of globalization where the world is considered to be flat. They revealed that it is fairly important to go for e-shopping. These are the benefits for the businessmen who start their own online shopping portal (Hinton, 2004). The market research findings suggest to Miou Co. Ltd. that it should open an online shopping website. To answer your questions, How can we changed the customers mind moving them from local grocery purchasing method to online grocery method? Majority of the respondents would prefer to shop online grocery to save their time but they will prefer shopping only from established corporate names as it helps in building credibility. For example, the average basket size for click-and-collect grocery orders is currently around $72. Thus these benefits and advantages acts as motivational tools for encouraging online shopping business. Shopping online is just like heading out to the store. The environment for focus discussion was artificial as it was conducted through telephone (Kollock, 2004). Online grocery shopping may have unique foods or equipment that your local grocery store doesn’t have. The research is based on the primary research i.e. Online grocery shopping allows you to choose exactly what you want without having to put up with any pressure or breach of privacy. Reference this. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? Online shopping has become a popular shopping method ever since the internet has declared a takeover. The cost of land comes in millions if the shop has to make presence at many locations in a country. He should provide the analysis of the interview rather than giving raw information which was carefully handled in this research. Get to know about the top 10 online shopping statistics for 2021 and how they affect you and your business. Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. Comparison sites like Google Shopping show a wide range of products and prices before you make a final decision so you can make the most of your budget. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. This sizeable base of receptive customers means that as the service and number of online options improves there is significant scope for growth. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. While online shopping has attracted an abundance of research interest, examinations of online grocery shopping behaviour are only now emerging. Shopping convenience is a big factor for the united states and UK consumers but this isn't limited to the united states or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping … 20th Apr 2017 Voice ordering has been a big area of discussion over the past year, with lots of predictions stating that this will become one of the main ways in which consumer buy groceries. The customers across age-groups have different opinions in terms of their traits for buying online, but indicate one straight forward trait that they are happy to have an online shopping experience as it has many advantages over offline shopping. One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. As e-commerce and online shopping is becoming popular and profitable, many companies are now entering this virtual world for opening their online shopping portal. Thus the main categories which are very successful in increasing the customer bases are fashion products, electronic items, consumer durables, grocery items, computer accessories and peripherals. Internet boom has presented shoppers a new address and companies one more point of contact through online shopping. Then primary research is conducted to analyze the customer buying behavior and perceptions towards online grocery shopping. If no, then what are the reasons for not being comfortable? Free resources to assist you with your university studies! However, this basket size is smaller than for general online ordering, mostly because many committed online shoppers do bulk shops to obtain free delivery or to make the delivery charges worthwhile. It is popularity can be credited to the fact that convenience highly valued in our world today. Outside of work, Neil is an advisory board member for the faculty of business and law at the University of Southampton, an Honorary Lecturer at the University of New Hampshire, and a Visiting Fellow at the University of Surrey. The market research tools being employed in this report is focused group discussion and depth interviews to know the customer characteristics as well as buying behavior. The major ethical issue with focus group discussion is that identity of respondents is revealed and thus this is an impediment for unbiased response (Cooley, 2009). Conclusion Online Shopping. There’s a lot to be said in favor of online shopping, particularly when you’re choosing certain types of item. The internet has made online grocery shopping practically easy and fun. The quality of merchandise, who, and how items are … data is gathered directly from the customers (Leedy & Ormrod, 2005). Online shopping is considered to be inevitable for the companies which directly deal with customers for their daily needs. It is a form of electronic commerce. The research is being conducted by the marketing manager of Miou Co. Ltd. which is a national supermarket chain in Australia. It can be very effective for the working mothers since they can do all of their shopping easily, they can do it at any place. The market research was conducted by both the methods i.e. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. So, if you are in a rush then you are out of luck. With online grocery shopping, you would automatically cut out all these irrelevant expenses from your budget. This latter point is now starting to change, however, largely thanks to Amazon’s entry into grocery via its acquisition of Whole Foods. Secondary research is done by researching scholarly articles and journals on marketing and research. 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