The ceiling of the new Starbucks Reserve Roastery in Shanghai features a raceway of copper pneumatic tubes that deliver roasted and rested beans to leather baskets at the coffee bars ready for baristas to scoop and grind. Starbucks has announced plans to invest $130 million for a production facility in China called the Coffee Innovation Park.. Executive chairman of Starbucks, Howard Schultz, at the new Starbucks Reserve Roastery in Shanghai. Starbucks will invest 900 million yuan ($130 million) to build the first phase of a coffee complex in the Chinese city of Kunshan, near the commercial hub of Shanghai, with … Starbucks to invest $130 million for roasting plant in China's Kunshan ... People having a break outside and inside the Starbucks Coffee located in Shanghai Yuyuan Old Street. Shares traded 7% higher at time of publication Friday morning. The project is reported to be Starbucks’ largest production facility investment outside the United States and the first-ever in Asia. © 2020 Benzinga.com. Starbucks (NASDAQ:SBUX) plans to open its largest-ever coffee roasting facility in 2022. © 2020 Condé Nast. A daily collection of all things fintech, interesting developments and market updates. And, most personal for Schultz, Starbucks has announced plans to open a flagship in Milan, where he discovered premium coffee culture for himself on a visit in 1983. STARBUCKS ROASTING COFFEE IN CHINA IN NEW AGREEMENT. China’s Relationship With Coffee. Just two days ago, Starbucks announced a strategic partnership with Sequoia Capital China to help fund the company’s continued growth there. Starbucks executive chair Howard Schultz and SVP Creative, Global Design, and Innovation Liz Muller in the new Starbucks Roastery in Shanghai on Sunday, December 3, 2017. AD PRO: Is the goal to develop a prototype? Starbucks Corporation (NASDAQ: SBUX) on Friday announced it will invest $130 million in its new China roastery.. What Happened. The beans rest in the kettle center stage, to lock in flavor and de-gas, before they’re shot out through copper pipes overhead that connect to silos above the bars. A sprawling 30,000-square-foot Starbucks Reserve Roastery just opened in Shanghai, where the company already operates more than 600 cafes. Guatemalan coffee ready to be sampled at Ocean Grounds Coffee in Shanghai. It was an opportunity for local craftsmen to be part of the journey. AD PRO: Still, it seems like you sought a Starbucks vibe? Benzinga does not provide investment advice. AD PRO: Did you take any big design risks here? Create one. It plans to triple its revenue and double its operating profit in China between 2017 and 2022. China will become a key link in its global network after the park's new roastery is up and running. Workers process coffee in the shadow of an enormous 40-ton kettle clad in carved copper panels, where beans rest after roasting. People really stroke the wood, which we created in a collaboration with Danish design studio OEO and Chinese craftsmen. Everything you need to know about the market - quick & easy. Starbucks is investing $130 million to construct its first coffee roasting facility in China, an indication business is beginning to pick up following the outbreak of the COVI-19 coronavirus pandemic there, according to a Bloomberg News report. Starbucks kicked off construction for its China Coffee Innovation Park on Nov 16, 2020 in Kunshan, East China’s Jiangsu province. Ad Choices, How Starbucks Is Using Design to Sell Coffee, As Starbucks opens its largest location ever—in Shanghai—AD PRO catches up with the woman behind the brand's iconic look. The complex will encompass 80,000 square feet of space and include high-tech warehouses and a coffee roasting facility, reports indicate.The pandemic, originating in China, forced about 80% of Starbucks’ 4,300 stores to close in early February. The facility will serve as a key node in Starbucks global roasting network, further deepening Starbucks commitment to elevate specialty coffee in the Chinese market. Nick Brown | March 17, 2020 The Starbucks Reserve Roastery in Shanghai, which opened in 2017. LM: All the furniture is uniquely designed, and we call it our New Eames line. Just two days ago, Starbucks announced a strategic partnership with Sequoia Capital China to help fund the company’s continued growth there. Starbucks currently has more than 3,000 stores in China, with 600 in Shanghai alone. Basically, it’s a roasting plant with a coffee club attached to it. “The Roastery is a theater to elevate the coffee experience, where the average person spends 40 minutes because they don’t want to leave.”. 12:42 PM. It opens to the public on Dec. 6. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. In 2017, Starbucks opened its flagship “Reserve Roastery” in Shanghai (see further reading) (Starbucks) The scheme, which was announced back in March as a $130m investment, will be Starbucks’ second production facility outside the US – the only other is in the Netherlands to supply the European market. Ceiling canopy ’ s a roasting plant in Asia higher at time of publication Friday morning the has! A distribution center he turned to Liz Muller 259 of which were in China called the coffee Innovation Park they... A state-of-the-art roasting facility in China between 2017 and 2022 of the milk froth out the Shanghai concept, opened... 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